On May 16th, the timeless masterpiece from Paris officially opened its first store at 74A1 Hai Bà Trưng, District 1, Ho Chi Minh City. The ribbon-cutting ceremony attracted a large number of famous guests such as MC Thanh Mai, Vũ Ngọc Anh, stylist Thuận Nguyễn, Vũ Khắc Tiệp, strategic partners both domestic and international, media units, along with loyal customers of S.T. Dupont Vietnam. Many celebrities, KOLs, and partners, media representatives also attended the opening event of S.T. Dupont Vietnam. In the cozy store space, imbued with elegant French style and impressive carved patterns, guests were able to admire a variety of product lines, and the limited collection with rare sophistication, providing an impressive experience at the opening event that day. The opening ceremony was attended by: The Consul General of France in Ho Chi Minh City - Mrs. Emmanuelle Pavillon-Grosser; representative from S.T. Dupont from France - Mr. Frederic Saint-Romain (CEO); Mr. Sami Alrayhani - General Director of Avanti-Group; Mrs. Thủy Kot - General Director of Golden Phoenix Vietnam; Mrs. Daria Spitsyna - Business Development Director of Avanti-Group. 5 exclusive masterpieces - timeless noble style Founded in the splendid France in 1872, S.T. Dupont is one of the quartet of brands honored as a living heritage brand (EPV). The surprise from the brand is that the first masterpiece came from exquisite travel suitcases for the nobility, royalty, and politicians around the world - before opening the legacy of the legendary Dupont lighter - the enchanting “cling” sound and the dual flame - the brand's exclusive rabbit ears. Fountain pens and ballpoint pens designed in the style of famous Parisian architecture, meticulously crafted by the skilled hands of talented artisans, with smooth and robust ink lines characteristic of S.T. Dupont. Notre Dame de Paris “Beautiful sister” Vũ Ngọc Anh with the Notre Dame de Paris collection, including a lighter and a fountain pen designed to honor the magnificent architecture of Notre Dame de Paris with its colorful stained glass windows. The collection was created to celebrate the reopening of Notre Dame de Paris after its restoration is completed in 2024. Game of Thrones Game Of Thrones inspired by the film of the same name, placed on the legendary Iron Throne made of antique brass. Trinidad The Trinidad 55th anniversary collection – in collaboration with the Habanos brand, limited to only 55 sets worldwide, crafted from high-quality materials, and adorned with 69 white diamonds and 1 black diamond. This is the perfect blend of tradition and high craftsmanship. El Rey de la Habana The El Rey de la Habana collection – celebrating the bold and charming spirit of Cuba. Made from high-quality copper and ceramic lacquer, strong and stylish – each masterpiece is a jewel for true gentlemen. La Casa del Habano A unique Vietnamese collection depicting the magnificent architecture of the La Casa del Habano building in Ho Chi Minh City - the flagship store in the chain of 10 Habanos Specialist stores nationwide. The collection includes versions: Le Grand inlaid with 100 1-carat diamonds, Le Grand and Ligne 2. The event has opened the door to the wonders behind it, which is the intersection of French-Vietnamese cultural essence that will be infused into the collaborative collection between S.T. Dupont and French photographer Réhahn – a master of capturing the soul of Vietnamese beauty – to create a unique collection rich in tradition that will be launched in the near future. And now, S.T. Dupont store at 74A1 Hai Ba Trung will open a gift paradise, an ideal destination for every choice, from everyday items for work and leisure to luxurious accessories suitable for travel. Elegant gentlemen who are passionate about the S.T. Dupont brand do not need to go far to own limited masterpieces from France right in Vietnam. Premium lighters, ballpoint & fountain pens luxury to leather wallets, leather bags, crafted directly in Italy, vibrant French standard belts on every stitch, exquisite office accessories,... all are available at S.T. Dupont Vietnam store. S.T. Dupont Vietnam is the ideal destination for every choice, from everyday items to luxurious accessories. In particular, elegant ladies can also pre-order and own the unique and latest products of S.T. Dupont, or leave a personal mark through the name engraving service on the brand's products. In the near future, Golden Phoenix Vietnam - the official exclusive distributor of S.T. Dupont and Avanti-Group - the unit operating and developing the market will expand the chain of stores in major cities across the country. Golden Phoenix Vietnam is the exclusive distributor of Diageo with premium and rare brands such as Johnnie Walker, John Walker & Sons, Blue Label, Mortlach, Singleton, Lagavulin,…. In addition, the company also exclusively distributes many other famous brands such as: Habanos S.A., Davidoff, Arturo Fuente, VegaFina, S.T. Dupont, Siglo, Elie Bleu,… along with Avanti-Group as a strategic partner to operate and develop the Vietnamese market. The company aims to provide a luxury living experience for customers through luxury products and high-class shopping spaces with a chain of 10 stores nationwide including: Habanos Specialist, flagship La Casa del Habano, and S.T. Dupont in Ho Chi Minh City.