In the world of luxury watches, some brands are admired for precision, some for design, and others for the cultural stories they carry. Cuervo y Sobrinos belongs to the latter: a Swiss watchmaking maison with a Cuban soul, born from the spirit of Havana and refined through the mastery of Swiss horology.

The arrival of Cuervo y Sobrinos in Vietnam opens a new chapter for those who appreciate fine watches, cigars, and a sophisticated way of life. More than a collection of timepieces, it is an invitation into a world where time is expressed through the rhythm of Havana: elegant, expressive, cultured, and deeply personal.

To mark its official introduction at Habanos Specialist, the launching event on 15.06 will offer guests the opportunity to discover the brand’s story, explore its collections, and experience the unmistakable character of Cuervo y Sobrinos in person.

Havana Heritage Since 1882: A Story Unlike Any Other

Cuervo y Sobrinos began in Havana, a city once known as one of the most vibrant cultural and lifestyle capitals of the Caribbean. From the first boutique founded by Ramón Fernández Cuervo and his nephews, the brand quickly became a destination for international elites, artists, writers, statesmen, and discerning travelers.

During Havana’s golden era in the 1940s and 1950s, Cuervo y Sobrinos became synonymous with refinement, cosmopolitan taste, and a distinctive Latin elegance. This spirit remains alive in the brand’s modern creations: never overly ostentatious, yet instantly recognizable to those who understand style and heritage.

What makes Cuervo y Sobrinos truly distinctive is the dialogue between two worlds: the warmth, rhythm, and emotional richness of Latin culture, and the precision, durability, and sophistication of Swiss watchmaking.

Swiss Craftsmanship in Every Timepiece

Today, Cuervo y Sobrinos is based in Capolago, on the shores of Lake Lugano in southern Switzerland. It is here that the brand continues to reinterpret its Havana heritage through modern watchmaking expertise, rigorous quality control, and meticulous attention to detail.

The maison’s designs often carry an Art Deco influence, evoking the timeless elegance of the early twentieth century. Guilloché dials, fumé gradients, stainless steel cases, sapphire crystal, and Swiss automatic movements come together to create watches that feel both classic and contemporary.

Cuervo y Sobrinos does not follow cold minimalism. Each watch has its own personality, like a chapter within a larger story of Havana, cigars, music, travel, and the art of living well.

Signature Collections of Cuervo y Sobrinos

Historiador

The Historiador collection is designed for those who appreciate classical elegance and historical depth. Its refined proportions, balanced lines, and inspiration from Havana’s golden age make it a fitting choice for collectors who value timeless character.

Hemingway Collection

Inspired by Ernest Hemingway, this collection captures a spirit of adventure, literature, and travel. It is made for those who see a watch not merely as an instrument for telling time, but as a companion that reflects a way of life.

Chronograph

The Chronograph line expresses energy, sportiness, and movement. Models such as Chronograph Heritage and Gran Premio de Cuba evoke the atmosphere of classic Cuban racing, combining vintage appeal with the mechanical precision of Swiss watchmaking.

Primera Dama

Primera Dama celebrates feminine elegance and refinement, inspired by the glamour of 1930s Havana. With delicate details, graceful lines, and a sophisticated presence, this collection is ideal for women who seek distinction without losing natural elegance.

Robusto & Prominente

Robusto and Prominente carry a stronger and more masculine character, created for men with a clear sense of personal style. Their names naturally resonate with the world of Havana cigars, creating a meaningful connection with the Habanos community.

Espléndidos & Churchill

These collections embody elegance, authority, and identity. Their names recall iconic cigar references while expressing a refined, confident, and unmistakably sophisticated style.

The Humidor Box: An Unmistakable Signature

One of the most distinctive details of Cuervo y Sobrinos is its signature humidor-style watch box made from cedar wood. This is not simply packaging; it is part of the ownership experience.

Opening the box is not just about receiving a watch. It is a ritual that reflects the soul of Havana. The cedar wood, classical presentation, and natural connection to the cigar lounge universe create an unboxing experience unlike that of many other watch brands.

For Habanos Specialist, this detail feels especially meaningful. Watches, cigars, and lifestyle meet naturally in a shared world of slow appreciation, refinement, and depth.

Cuervo y Sobrinos at Habanos Specialist Vietnam

The presence of Cuervo y Sobrinos at Habanos Specialist Vietnam is more than the addition of a luxury watch brand to a curated portfolio. It is a natural extension of a lifestyle universe where cigars, fine spirits, premium accessories, and timepieces come together to create a complete experience.

Clients can discover Cuervo y Sobrinos watches at the boutique, place reservations, or learn more about each collection through a dedicated advisory team. Each timepiece is selected to align with the spirit of Habanos Specialist: authentic, story-driven, collectible, and capable of becoming a personal signature.

Launching Event on 15.06

On 15.06, Cuervo y Sobrinos will be officially introduced to clients in Vietnam through a special launching event at Habanos Specialist. This occasion will allow watch lovers and lifestyle connoisseurs to experience the collection firsthand, explore the brand’s heritage, and feel the spirit of Havana on the wrist.

The event does not simply mark the arrival of a new brand. It opens a refined space of discovery, where time, heritage, cigars, and Swiss craftsmanship come together in one distinctive experience.

Cuervo y Sobrinos is not merely a watch brand. It is a Havana legacy preserved through Swiss watchmaking; a lifestyle expression for those who appreciate difference, value the story behind a product, and seek an accessory with genuine character.

With its arrival at Habanos Specialist Vietnam, Cuervo y Sobrinos is set to become a compelling new choice for clients searching for a timepiece that is not only beautiful, precise, and refined, but also rich with cultural soul.